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Eclo among the sustainable make-up-care trends

L'Indé mentions Eclo in its article published on 04.04.2022.

"Make-up goes hybrid (in turn).


Make-up care, an enduring trend.

But the American singer [Alicia Keys] isn't the only one betting on multi-tasking make-up, or 2-in-1, as several brands have recently launched into this niche, working towards a new routine halfway between beauty, health and well-being. The very concept of holistic beauty, which offers a host of (not insignificant) advantages, including time and money savings, not to mention the reduction in packaging that this type of product induces.

The young brand Eclo takes this commitment one step further, offering natural make-up, from formula to packaging, concocted from ingredients selected for their ability to regenerate the soil and care for the skin: hemp, rye and seaweed. A lipstick, a blush and an eyeshadow, offered in a wide range of colors, already make up this collection, which is set to expand rapidly in light of the success of the crowdfunding campaign launched on Ulule.

While BB creams paved the way for this phenomenon more than a decade ago, the pandemic has clearly accelerated the move to all-in-one in the world of make-up. We're now talking about complexion creams, tinted serums, complexion enhancers and lip oils, which mean that most people no longer have to choose between make-up and (natural) skin beauty. A good compromise, in short, which should appeal to more than one woman across the globe."

Article available on L'Indé - Consult


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