Breton cosmetics brand Eclo takes care of the planet.

Published on 09/04/2022, by Marie Lenglet.

Priscille Charton and her two partners, Julien Callède and Marin Susac, have launched their natural cosmetics brand, Eclo. The products are made in Dinard.

The Rennes-based brand from Priscille Charton, Julien Callède and Marin Susac offers natural cosmetics based on soil-friendly ingredients. The products are made in Dinard.

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" We define Eclo as the first 100% natural beauty brand, from formula to packaging, which is also regenerative for the planet. " As she speaks, Priscille Charton handles small compostable pots made from plant amalgam, wood from eco-managed forests and natural resins.

These little pots come out of recycled cardboard packaging and contain eyeshadow, lipstick or blush designed with plant waxes and mineral pigments. " Even the glue on the label is biodegradable," smiles the young woman. But there's no question of stopping there.

" The ingredients in our formulas have benefits for the skin, but also for the soil," continues this thirty-something from Neo-Rennes. For example, we'll find rye, hemp, seaweed from the Bay of Rance...". And she goes on to explain: " Hemp roots have the virtue of cleaning and depolluting soils; rye roots promote biodiversity. As for algae, they capture carbon and are an essential link in the marine ecosystem. "

Made in Dinard

The three founders of Eclo - Priscille Charton, Julien Callède and Marin Susac - called on a laboratory in Dinard to help them develop the formula for their cosmetics and ensure their manufacture. While the brand will be officially launched in May, the first jars have been on sale since April 6, on the Ulule participatory funding platform.

" Eclo has been selected by the Village by CA start-up gas pedal in Rennes, for two years," says the brand's CEO. We've already taken on two interns, and we'll soon be recruiting in sales and product development. We hope to create at least two new positions this year. Eclo's cosmetics will be on sale in retail outlets in Brittany and France, or online.

And if Eclo lines up labels (cosmos organic, vegan, 1% for the planet...) it's not by chance. " I worked fortwelve years in the beauty industry, between Paris and London, for a major international cosmetics group," shares Priscille Charton. Just last year, I was International Director of Product Innovation for a make-up brand... I'm not throwing stones at this group where I learned everything, but I was finding less and less meaning in what I was doing there. "

A seminal voyage

The company director recounts: " In 2014, I took a sabbatical year to travel, with my husband, on a 12-m sailboat." There, in the middle of the Atlantic, "not a day went by that I didn't see plastic floating around. You don't come back from a trip like that unchanged. I took a step back and realized the environmental consequences of the beauty industry, and its share of responsibility.

She went on to try and change the situation, in her own way. " To no avail. You can't change the course of an ocean liner all at once. Now a mother, her work was less and less in line with her convictions. "I was driven by a desire to act. I wanted a make-up brand with the same standards of quality and non-toxicity for the skin and for the planet. "

"Showing the alternatives that exist"

Priscille Charton's aspirations first joined those of Julien Callède, an entrepreneur already at the helm of Made.com, an online furniture brand. Then digital specialist Marin Susac came on board, alongside them. Our products are aimed at all women with an ecological conscience, who want a quality product with a simplified beauty routine," continues the Eclo co-founder. Our brand also aims to show the alternatives that exist to the practices of the cosmetics industry. "

Corrective foundation and mascara will soon be added to the range of products on offer. As for cost, "these products are expensive to produce", warns Priscille Charton. Expect to pay 32 € per jar (10 g).

-- Pre-sales on Ulule until May 2022.

This article has a digital version accessible on the Ouest-France website - Consult